Meet the founder of Jenter på Eventyr: A celebration of Scandinavian girls

Meet the founder of Jenter på Eventyr: A celebration of Scandinavian girls

How did you get the idea to start Jenter på Eventyr?

It was actually pretty random how the idea came to me. I sometimes wish I have this long, sentimental story about how I for many years have dreamed about creating something like Jenter på Eventyr, but the truth is that it wasn’t that thought through actually. 

It was in March 2018. I was on my way to France for the Easter holiday with my family and I had some time on the plane. I can’t remember exactly how I got the idea, but I remember finding all these beautiful pictures of nature and trying to put together a name for the Instagram account. Somehow I ended up with Jenter på Eventyr. 

Here’s a selection of the four first pictures from our Instagram:

Why Jenter? What does the name indicate?

For me, the name “Jenter” is a good synonym for someone who is adventurous and doesn’t see any limitation for what she/he can accomplish in this life with support from other like-minded.

For Norwegians, both men, and women, spending time in nature is a very common part of most everyday life. This is obviously because Norwegians have the outdoor environment very close, but I still think that everyone else could learn from this. To use the nature that is around you, whether it is sky-high mountains, crystal clear water, urban nature, or something else. 

There’s something defiant about the Nordic girls and women. You see that in stories and in movies with lead characters like Pipi Longstocking. And do we look at our neighbors in Iceland and Finland, we’ll see the leading countries when it comes to equality. The Nordics are already role models and the name Jenter på Eventyr is a celebration of all the Scandinavian girls and women. I hope that all that identify themselves as a “Jente på Eventyr” can get some of the Nordic fierce spirits. 

 

Photo: Josefine Grunnet
Josefine Grunnet
Photo: Josefine Grunnet

More and more female communities are blooming these days, Why focus only on women?

From we are kids we are told that girls can play with dolls indoor and boys can play in the mud and climb trees. This affects the way we percieve ourselves in the world even as adults. It’s common thing that women can be more insecure and instead of just jumping into something new, we stay on the safe side so we don’t end up proving someones point that “Chopping wood is more a guy thing” or “You are pretty good for a girl“.

As we write in our vision for Jenter på Eventyr: Girls’ self-image has to be empowered so they get the confidence to climb mountains, explore unknown places and apply for manager jobs. Experiences in nature teach us to think differently. Qualities that we can use in everyday life. At Jenter på Eventyr want to celebrate and inspire girls and women to explore their full potential through outdoor activities.

We need to have role models that girls and women can mirror themselves in. If all we see is strong men in North Face equipment in the off-piste, then we don’t feel welcome. I have experienced this when I was a teenager and sat in the snowpark for hours while watching all the guys do tricks. Even though I have skied since I was 2 years old and barely could walk, I still didn’t have the guts to just “jump into it” because I felt outside and I didn’t have any role models there. It’s not because the guys don’t want you there, and most of the time if you approach them they welcome you, but it’s having someone that knows exactly what I mean when I have all these thoughts on “I hope I don’t fall” or “What if they think I’m really good and then I just fail completely”.  

Photo: Sonia Ziegler
Photo: Sonia Ziegler
Photo: Sonia Ziegler

We need a safespace where there’s room to fail and rise again. Where it’s okay to say that you are afraid or to look stupid while trying to ride the cable park and only surfin 5 meters (Yup, that was me – haven’t gone further than 10 meters yet..) That is also why I’m so excited to see so many communities blooming these days. We need more representation and I think communities is the way. My dream is to walk into one of these places where I feel insecure – the snowpark, the climingwall, the cable park etc. with a big crew of girls and women behind me. 

What does Jenter på Eventyr give you?

Well Jenter på Eventyr must be the most selfish project ever because I fell so empowered by all the support and love that I get from our followers and from “jenterne” our ambassadors. I still have to pinch myself to understand what this small idea has become. It is both really exciting but also very overwhelming and most of the time, intimidating. I must admit that I use Jenter på Eventyr to push myself into the unknown and be the person I try to encourage jenterne to be. To be a role model is a big thing and I’m not sure that I am a role model, but I hope that Jenter på Eventyr as a community can be a role model for others so they can start believing that they can do anything they want. I try to live by the mindset that I try to encourage through Jenter på Eventyr: That the adventure is for everyone who seeks it, and that you can do anything you want. I push myself to take lead when we try new things with jenterne and I have this goal to learn something new every year. 

Photo: Sonia Ziegler
Photo: Sonia Ziegler
Photo: Sonia Ziegler

What’s next? 

Our book is releasing in less than a week so right now a lot of my focus is on the launch and how to get the message out. There are so many new things to learn in this book release process and I have to be focused and trust my intuition, because what is the worst thing that can happen? I try to say this to myself many times a day. But in all these thoughts and insecurity I can feel the warm support from the community in Jenter på Eventyr and it gives me strength. 

So what’s next? Well, I’m already planning a handful of events that I can’t wait to share will all of you. For now, our events will be in Denmark, but I have already started on some trips in Scandinavia so we can meet across borders. We kickstarting the spring season with a great partnership with our good friends from Copenhagen Surf School, and you can look forward to some different events at their amazing place at Amager Strand. 

We’ve also started a virtual community in Facebook where you can meet others, share ideas and ask questions. Check it out: Jenter på Eventyr (Denmark)

There will be pre-sale to our events, tips for adventures, and many other things coming up in the group. 

So keep following, hit me up with ideas for adventures and events to do, and continue supporting the course for better representation in the outdoor. 

Photo: Sonia Ziegler

You can also read about Tine’s thoughts on pressure and empowering women here. 

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